Book a call

Independent art direction & digital design

Mad ideas. Logical results.

We bring the creative chaos. We stay for the logic.

MAD LOGIC flip it. every idea has to survive both sides →
drag the notes around ↘
a billboard that only speaks to dogs
reels shot entirely in a lift
the menu is the ad
launch it at 3:14 am

The story behind the name

What does MAD mean?

Three letters. Three things we do all day. Hover a letter to see the logic behind it.

    Exhibit A: actual evidence

    Mad in motion

    Reels we made for real brands. Hover (or tap) to play.

    Exhibit B

    Mad creatives

    Scroll stoppers, jewellery campaigns, big-impact event branding and thumbnails people actually click. Tap any piece to open it.

    See every creative →

    Exhibit C · Identity crisis, solved

    Logos we gave a face

    See more on Instagram ↗

    Filed under: proof

    Lab reports

    Three experiments, written up properly. Real clients, real work, no made-up numbers.

    Exhibit: the output

    What comes out of the lab

    Every format your customers scroll past, made to make them stop. (Example layouts, your brand goes here.)

    POV: the menu
    is the ad

    @yourbrand · original audio

    9:16 Reels & shorts
    NEW

    LOUD.
    LIMITED.
    YOURS.

    4:5 Ad creatives

    yourbrand.com

    New collection

    Built to convert.
    Fast on every phone.

    Shop now →
    Web Sites & stores

    Your Café

    Open now · 2 km away

    Directions
    Local Google Maps

    WE TRIED
    IT FOR
    30 DAYS

    0:30
    16:9 Ad films
    Shipped to →

      Exhibit: the formula

      Mad + Logic = a campaign

      Pick a goal and a vibe. We'll mix a slightly unhinged idea and the number we'd judge it on.

      01 · Your goal
      02 · The vibe
      RESULT.TXTmixes: 0

      MAD

      Pick a goal and a vibe, then hit mix.

      LOGIC

      We'll tell you what we'd measure.

      make this real →

      The periodic table of growth

      Nine elements. One reaction.

      Tap an element to see what goes into it.

      (Web) · Web services

      Sites that actually convert

        Ready to build?

        Your next website starts here.

        From a single landing page to a full-scale web application, we've got you covered.

        Start your project

        Why MadLogic

        Four lab rules we don't break

        Pick your sticker

        What's your industry?

        Tap yours and we'll tell you where we'd probably start.

        Prescription

        Pick a sticker above. Every industry gets a different first move.

        talk it through →

        The method to my madness

        Method

        The experiment, in four steps

          Lab lottery · odds: 100%

          Scratch it. You won.

          Rub the sticker with your mouse or finger. Everyone wins here. That's the logic.

          Your prize

          A free strategy call

          We look at your goals, ads and socials, then tell you exactly where we'd start.

          Claim it →

          (Insights) · Thought logic

          Read the logic

          Deep dives into the intersection of creativity, technology and aggressive growth strategy.

          All posts →

          Questions people ask

          Ask the lab.

          Your turn

          Bring the brief.
          We'll bring both brains.

          too lazy to type? hold the flask. it opens WhatsApp.

          ↑